Japanese women give men chocolate to show their affection in Valentine's Day!
There is a special Valentine's Day custom in Japan --- women give men chocolate to show their affection.
However, this is a custom that smart chocolate companies spread to boost their sales, and it has been very successful.
Now the chocolate companies in Japan sell more than half of their annual sales during the week before Valentine's Day.

While honmei choco; 本命チョコ (=chocolate for the favorite) is given to someone very special, giri choco; 義理チョコ (=obligation chocolate) is usually given to your male family members, classmates, co-workers and so on from a sense of obligation.




















Tokyo Time

Recent Comment